Expansion Readiness
Expansion readiness
Assess a customer's need, current adoption, product fit and timing before opening an expansion conversation.
Section
Expansion Readiness
Expansion Readiness
Identifying a genuine need for additional product capability
Work from the customer's task and observed gap to decide whether added product capability would solve the problem.
Expansion Readiness
Measuring expansion without pressuring unsuitable customers
Track expansion revenue alongside customer fit, deferred opportunities and outcomes after purchase.
Expansion Readiness
Passing an expansion opportunity to sales with context
Give sales a concise, customer-validated expansion brief with fit, adoption, risks, owners and the agreed next step.